I have held titles including PR Consultant, communications advisor, editor, reporter, writer, journalist, blogger and publicist, and worked in health, community news, travel, tourism, IT, recruitment, finance, architecture, design, fashion and sustainability.
My heart lies in sustainability, particularly fashion and design. I am passionate about this. As a freelance journalist and publicist in this knowledge area, I know the lingo, the industry and relate to my clients' values and goals, making me a perfect fit for sustainable businesses across New Zealand.
However, I am a writer first and foremost, who has extensive experience in PR, so I can switch hats and be a professional publicist, or objective journalist as the audience/client/editor requires.
Job title: Journalist, editor, blogger, publicist/PR consultant
Experience: 20 years plus in media and communications as a journalist, PR advisor, editor and content writer. I currently freelance specialising in tourism/ travel and sustainable industries, on top of my part time role as PR Manager for The Remarkables, Coronet Peak and Mt Hutt ski fields.
Specialities: Writing about sustainable industries in New Zealand, particularly fashion. I also specialise in travel/tourism, art and architecture. In terms of services, I am great in Crisis Communications situations, and my branding workshops are a hit! I can also help with arranging journalist famils.
I'm looking for: Journalist commissions, regular content writing and brand/PR support, particularly in sustainable industries, which I am passionate about.
Portfolio: Click here to view my website
Best endorsement: "Frederique worked with us to redefine and sharpen both our branding and public relations strategy during a period of growth. Her purposeful and direct approach resulted in a fresh vision for our brand, which now ensures a clear and cohesive voice throughout all of our marketing materials. Plus, her step-by-step public relations plan has not only effectively guided us through the launch of our latest clothing collection, but will also provide a template for the future." Erica Gadsby, Business Director, ReCreate Clothing
Availability/lead time: Give me a call. I prefer a week's notice for commissioned articles, but blog content can be turned around relatively quickly, depending on the topic!
Contact me: Email me on firstname.lastname@example.org, or text/call 0211 77 68 33.