Jo Percival Portrait.jpeg

Jo Percival 

Finding the right words can be a challenge. How best to describe the sensation of dipping your feet into a tank of flesh-eating fish? What is the flavour and mouthfeel of a bespoke vodka like? Which  precise words should you use to tell a product's story on pack?

I can help you with this. And much more.

Job title: Writer, editor and interviewer

Location: Hawkes Bay

Experience: I have been writing professionally for over a decade.

After working as Deputy Editor of AA Directions magazine, I switched to freelancing in 2013 and have been involved in many varied and interesting projects.

Today, as Editor of the AA Traveller website, I manage, write and commission all of the site’s editorial content. Alongside this role I have regular freelance assignments which involve travel or feature writing, proofreading each issue of AA Directions magazine, creating website copy, press releases, FMCG copywriting and I have interviewed numerous clients to create research documents on topics ranging from pet food to geothermal engineering, private education, wine, hospitality, adventure tourism, artisan spirits and junior sports tournaments.

Specialities: Travel writing, feature articles, interviewing, website content creation and CMS management, copywriting for FMCG, research documents for brand development, sub-editing, proofreading.

I'm looking for: Freelance or contract assignments.

Portfolio: Click here to view my website

Best endorsement:  “Jo was on the editorial team of AA Directions for more than four years, so I know she is a good, accurate and compelling writer and easy to work with. When we need a freelancer, she is an obvious choice. She’s always willing to get stuck in and is thoroughly reliable. I also really appreciate Jo’s ideas. When we need something specific she’ll come up with original, interesting and appropriate leads off her own bat. And then delivers – always.” — Kathryn Webster, Editor, AA Directions Magazine

Availability/lead time: One week.

Contact me: