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Monica Shepherd

I am an experienced copywriter, SEO copywriter and web content editor and I’ve been helping businesses create an authentic online presence since 2010.

I use my way with words to create fresh, effective web copy that communicates with clarity and with impact to strengthen a business's web presence, and I do it with search engine optimisation in mind.

Job title: SEO Copywriter & Content Marketer

Location: Auckland

Experience: 10 years experience copywriting for both print and online content across a wide range of industries, with a focus largely on SEO copy for websites. A background in marketing gives me a holistic understanding of how content strategy should align with broader sales and marketing campaigns.

Specialities: I have written content for a broad range of both B2B and B2C businesses, however I have a particular interest in technology, SaaS, health and wellness, social-good enterprises, sustainability, agriculture, property, home & lifestyle, and fashion. I believe the story behind a business is its best tool for capturing the hearts of customers, so writing compelling business ‘stories’, online bios or ‘about me’ content for solopreneurs and SMEs is one of my favourite challenges.

I'm looking for: Freelance or contract copywriting projects (blogs, online articles, marketing collateral, video scripts, newsletters, customer communications), business bios, website copywriting, content marketing strategy & execution, social media management.

Portfolio: Click here to view my website

Best endorsement: "It is amazing to me how effortless words come to some… how when you read something so well put, you can feel it is right deep inside. The words form a completely different entity and become real. Monica, you have this gift of putting concepts that can be difficult or new into structure that when you read it you think 'of course, that all makes sense now.' You truly have a gift!

"Thank you for helping me get some of the thoughts, words and concepts out of my head and onto paper in a way that is easy for everyone to understand. Allowing me to focus more on helping people to heal and transform their lives rather than trying to get them to understand what it has taken me 12 years to understand. You have gone above and beyond to really discover as much as you can about my work so that you can help me better convey my message. Thank you so much!!" - Dr. Aimee Davis, Chiropractor

 Availability/lead time: Generally around 1-2 weeks, depending on capacity. A more accurate estimate will be given on enquiry and rush projects considered.

Contact me: 021811669 | monica@markmywords.co.nz | www.markmywords.co.nz