Who are you?

I was a commercial lawyer in a national corporate law firm for over 12 years, working long hours, getting paid well but stuck in the rat race.  I looked to the partners and didn’t want their life for my future.  So I went on an OE and did consulting gigs while I ...
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We’ve all gone to the doctor one time or another and forked out mega bucks to just be told we have a virus and there’s nothing that can be done - apart from rest and fluids. But I don’t think many of us have gone to the reception desk and said ‘look, I didn’t ...
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Here’s a story all about how, my life got flipped, turned upside-down… oh whoops no sorry, wrong story! What we actually have below is how a freelancer – a content marketer and expert in SEO – was able to help a business achieve more than double their previous y...
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Do you sometimes feel like you’ve got a ton of great things to say about your business, but none of it appears to get through to the people that matter? Or maybe you’ve got an amazing service that makes people’s lives easier, but when you try to communicate this, the m...
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One thing I struggle to understand is why so many businesses still focus heavily on having ‘bums on seats’ in a physical office. Yes, for some organisations there is no getting around it, but I want to appeal to more business owners to challenge their thinking. Is it abs...
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Understanding your blogging personality type is essential to consistently writing brilliant content that your readers love.So many business blogs sound exactly the same. They lack personality and originality. They play it safe and can be, let’s be honest, a tad boring.Iden...
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These last few weeks I have spoken a lot about the power of social media data analysis and how it is such an important process for your business to harness it’s data to further understand your customers. Without reviewing your data on a regular basis you are missing out on...
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Your website can say a lot about your business, studies show you have literally 2 seconds to impress your audience/customer or lose ’em. That sounds insanely quick but just put yourself in the position of a customer on another website, how quickly are you going to stay? Fo...
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This blog post comes care of The Accounting Hub  - thanks for giving us permission to re-post here! 1. Have an Emergency FundSince you have little or no financial protection as a freelancer, maintaining an emergency fund is a good idea. You never know whe...
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Great writing starts with a great brief. Regardless of the type of content you’re after, if you’re using a copywriter to get engaging, effective writing, the starting point is always the same. I’m not going to lie, writing a clear and detailed brief takes time. However...
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